You’ve got an idea for a show. You’re going to be the next big YouTube star. Fame, following, and riches are coming your way! You just need to turn on a camera and hit the red button; right? Not so fast!

In 2023, running a business means running an online business. Gone are the days of the local brick-and-mortar shop whose only advertising was a Yellow Pages listing. Today, every business is online in some capacity.